Hey I am chloe. i have just started higher business management but I am a wee bt stuck. Hope you can help!
Okay I have a test in calss tomorrow and one of the questions I know will be a case study ( I have a feeling it is on Ikea) and I have to do a swot analysis on it. however I find it really hard applying a SWOT analysis to a real life situation. I know what it all stands for Strengths, weaknesses, oppertunities and threats. Any tips would be great!
0
SWOT anaylsis
Started by chloebw, Sep 26 2007 11:33 AM
3 replies to this topic
#1
-
- Members
-
- 9 posts
Newbie
- Location:South Lanarkshire
- Interests:Heyy, Im Chloe. I am 16 and I have just started 5th year. Its well good but really hard as well lol!
- Gender:Female
Posted 26 September 2007 - 11:33 AM
#2
-
- Moderators
-
- 3,034 posts
HSN Legend
- Location:South Lanarkshire
- Gender:Female
Posted 26 September 2007 - 02:00 PM
Well ok. Lets take the example of IKEA.
Strengths- Cheap, good public image, quick delivery, good value for money (pieces are durable)
Weaknesses- Goods not percieved as high class quality. No customisation available.
Opportunities- Develop a higher quality range
Threats- Competition from other furniture stores
So in summary then for Strengths just look at what the company does well - IKEA sells low value items of furniture which last a long time.
Weaknesses- What doesn't the company do well?- IKEA sells generic items- they are not high class 1 of a kinds
Opportunities- What could the company do?- This is usually answered by what markets they could realistically expand into- IKEA is already international so maybe just a different range to capture a different style of consumer.
Threats- What will stop them in realising these opportunities or in performing as well in their current core business
P.S I dont know that much about IKEA but I hope this demonstrates how you apply SWOT analysis to a real company.
Strengths- Cheap, good public image, quick delivery, good value for money (pieces are durable)
Weaknesses- Goods not percieved as high class quality. No customisation available.
Opportunities- Develop a higher quality range
Threats- Competition from other furniture stores
So in summary then for Strengths just look at what the company does well - IKEA sells low value items of furniture which last a long time.
Weaknesses- What doesn't the company do well?- IKEA sells generic items- they are not high class 1 of a kinds
Opportunities- What could the company do?- This is usually answered by what markets they could realistically expand into- IKEA is already international so maybe just a different range to capture a different style of consumer.
Threats- What will stop them in realising these opportunities or in performing as well in their current core business
P.S I dont know that much about IKEA but I hope this demonstrates how you apply SWOT analysis to a real company.
Half ideas,half quality, half a million pound law suit!
#3
-
- Members
-
- 9 posts
Newbie
- Location:South Lanarkshire
- Interests:Heyy, Im Chloe. I am 16 and I have just started 5th year. Its well good but really hard as well lol!
- Gender:Female
Posted 26 September 2007 - 03:01 PM
Wow...cheers. Makes a lot more sense now!
#4
-
- Moderators
-
- 3,034 posts
HSN Legend
- Location:South Lanarkshire
- Gender:Female
Posted 28 September 2007 - 09:10 PM
It's ok. If you have anymore questions then do not hesitate to message me (as I am one of the business forum moderators).
Half ideas,half quality, half a million pound law suit!
1 user(s) are reading this topic
0 members, 1 guests, 0 anonymous users
